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There has always been a debate on whether you should discount
product or add value to it. The most sensible business solution is
to add value. However, we live in a society where we expect to
receive discounts, sales and ‘freebies’, so it is not surprising to
see some entrepreneurial Home Based Business operators look at ways
they can provide a quality service and/or product yet still be able
to provide the ‘freebie’ or discount.
In this
age of information, Internet Marketers have honed the skills of
offering ‘freebies’ and have produced some really successful
business platforms based on this concept. Your HBB would benefit by
following the system:-
- Write
an article on something that is
topical as it relates to your business e.g. coaching. Make sure it
has some excellent information and tips or guidelines in it (it
must be perceived to be of value). At the end of the article write
a short but powerful signature to describe you, the author, your
business and what solutions you offer. Include a link to your
website or an email (this should not be more than about 300
characters – including spaces) that will direct the reader to a
free e-book. See a sample at http://tinyurl.com/n3tc4
- Write
an e-book of around 20 – 40 pages
(many are up to 100 pages and I have read some that are in excess
of 300 pages). This e-book should give good information and should
include links to various places within your website or even to
other websites that you think could add value to your readers. The
most common way to present this is as a pdf file. There is a good
indexing system within the pdf programme to make it easy for
readers to negotiate your e-book. See an example of a PDF
e-book, following on from the article (sample above) at
http://tinyurl.com/ryq6b
- Involve the
Reader - Readers should now
have enough interest in what you do to investigate your website
more thoroughly and if your website is interactive and allows them
to make comment; ask for assistance; receive a regular newsletter
(e-zine) and purchase online – your business will start to move
forward. You can even further ‘add value’ by allowing readers to
re-sell your e-book and keep all the profits
themselves!
TIPS
AND HINTS
- If you
cannot write articles yourself there are many sites that allow you
to use other people’s articles. www.articlecity.com You
can combine these to create your own e-book. Here is an example of
how I have done this. http://tinyurl.com/rmhqb
- If you
use an agent to distribute your articles to dozens of Internet
e-zines and websites, you will increase your coverage and reduce
your time. An additional benefit is that each time your article is
printed somewhere else it contains a link to your site, and search
engines read this and place you higher on their lists. Gabogrecan
published 8 articles and got nearly 2000 links in three months – it
works! The agent Gabogrecan uses is Article Marketer:-
http://www.articlemarketer.com?a_aid=e043ac94
Click Here for a
list of FREE Product
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Do you want a
network
that specialises in
marketing for HBB?
www.mcei.org.au
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